A practical guide for anyone participating in the live events industry.

There is no other published book on the market that tackles the change, innovation and disruption that is occurring across the events industry.

The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors ‘Reinventing Live’ is packed full of practical case studies that will equip you with new strategies, tools and insights you can apply back into your day-to-day role.

Reviews from Industry Leaders


Every rare once in a while a book comes along that requires you to reset everything you've known. This is the book our events industry and professionals need right now. It's an immense call to action for the events industry to leapfrog the next decade. Grab a highlighter, get copies for your team, and get going.

Dahlia El Gazzar
Tech Evangelist + Idea Igniteur
Charlie McCurdy

Thanks for writing this book. It couldn’t be more timely. This book elegantly bridges the legacy live exhibition business to what the authors call 'community catalyst'. The challenge is now with us, the exhibitions organizers of the world, to engage.

Charlie McCurdy
Chief Executive, Informa Markets
Andrés López Valderrama

I found Reinventing Live absolutely enriching as it clearly addresses the challenges and opportunities of our industry and suggests a strategic vision and plan that we should consider. Thanks, infinite thanks, for this great contribution to all of us who are part of this industry, as you have managed to structure, synthesize and formulate a very complete vision for the events industry.

Andrés López Valderrama
Past President of UFI and current CEO of Corferias, Honorary President of Afida (International Association of Exhibitions of America)
Doug Emslie

2020 has seen an enormous move to digital for the events industry but in reality it’s just an acceleration of changes that the industry has been slow to make. Denzil’s and Marco’s book is an essential read for executives working their way through the digital change and looking to make sure they cover all the angles. This book is a key read in establishing your strategy for the future of your business.

Douglas Emslie
Group Chief Executive of Tarsus, Chairman of SISO, Director of AEO
Gary Shapiro

What a timely, lively and thought provoking journey to the future of events! As humans, we think the status quo is the future or things can and will revert to the way they were. But as leaders our job means questioning these assumptions, testing, challenging and pushing against the envelope. A must read for anyone connected to events!

Gary Shapiro
President and CEO, Consumer Technology Association, producer of CES®
Dr. Barış Onay

The heavyweights of event strategy and technology deliver a thorough study of the current crisis and where it could take us, based on compelling case studies and their vast experience. You won’t find a chance to talk to these guys everyday, so don’t miss the chance to read what they have to say!

Dr. Barış Onay
Digital & Commercial Transformation Leader
Paul Miller

I think the book is excellent, timely and much needed. It lays the foundation for the new event paradigm and then gives practical advice on how to build on that foundation. I really enjoyed it!

Paul Miller
Chief Executive Officer, Questex LLC
Simon Kimble

You have nailed it! It held my interest, and it was more than thought provoking. My wholehearted praise and huge thanks for doing this and helping us shape the future in such difficult times.

Simon Kimble
Chairman, Clarion Events
michelleedit - Michelle Bruno

“Reinventing Live” is a frank examination of the pre-pandemic, business-to-business event industry and a formula for its recovery. It details what left organizers vulnerable to Covid-19 and presents the operating model, event formats, technologies, and culture crucial for revival. Rankine and Giberti have done a fantastic job presenting the facts and offering a fresh perspective that will leave industry professionals both mindful and optimistic.

Michelle Bruno
Publisher, Event Tech Brief

Meet the Authors

Marco Giberti

Marco Giberti is Founder and CEO of Vesuvio Ventures. He is a successful entrepreneur and investor with 25 years’ experience in media, technology and the events industry.

Denzil Rankine

Denzil Rankine is founder and Executive Chairman of AMR International, the world’s leading strategy consulting firm for the events industry.

Who is Reinventing Live for?

All event professionals or anyone looking to enter the future of the live events industry.


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